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TAILORED DESIGN SERVICES

WE PARTNER WITH OUR CLIENTS, TO OFFER PERSONALISED BRAND DESIGN SERVICES TAILORED TO THEIR INDIVIDUAL NEEDS.

Senior marketers paired with senior designers and art workers committed solely to your business.

1|ENGAGE

We aspire to natural communication driven by flexibility and pragmatism we provide access to only senior experience at all stages and invest in face to face conversations whenever needed.

2|IMMERSE

We value deep-routed collaboration to ensure we live the brand, the business objectives, the internal challenges, the production process and the supplier limitations as if we were internal to the business.

3|CHALLENGE

At all stages we work together – to build the brief, to build the strategic framework, to explore solutions and to refine final outputs.

4|CHAMPION

We assume the role of eyes and ears in a global context to push progressive thinking and keep abreast of trends and possibilities.

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STRUCTURE

Our structure eliminates unproductive overheads and ensures speed, responsiveness, value and the highest quality resources for the job. We allocate and manage the relevant talent for the job, so you don’t have to.

WINDHOEK

The needs and stages of development of diverse African markets had to be respected in the modernisation of Windhoek packaging.

“The team is always responsive, quick and flexible, no matter what the ask. They alwaysgo the extra mile and deliver solutions which are sharp and innovative.”

– Dana Katz, Marketing Manager –
Windhoek & Tafel, HEINEKEN South Africa

QUAKER

The significant brand equity of Quaker oats had to be transferred to a range of line extensions including soup, pasta and cookies. Establishing a consistent design construct and identity was crucial for each innovation.

“Chatzanderson is a great business partner delivering high quality work with agility and speed to meet business demands.”

– Thamer Temairik, Nutrition F&B
Director – Pepsico Middle East,
North Africa

SMIRNOFF

To revive consumer interest in the brand, chatzanderson designed packaging for the Smirnoff premixes as well as Storm and Spin range, which outperformed global design alternatives in South African consumer research.

“Chatzanderson was the design partner on our biggest brand (Smirnoff) – supporting us on various innovations, one of which was our most successful innovation in Africa that year, smashing targets by 3000%”

 – Claudia Nielsen, Diageo Head of Innovation
South Africa

LUX

Understanding femininity and the allure of fine fragrances required a journey beyond personal care into the Luxury category for the design of Lux in China.

“Designing for global brands and diverse markets means never being arrogant or assuming your world view holds. It requires cultural sensitivity and a drive to understand unique perspectives.”

– Susie Chatz-Anderson

PEPSI

A range of limited edition Pepsi and Diet Pepsi cans were designed to generate excitement around themes and occasions that resonate with the young adult market in the Middle East.

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TOBLERONE

In designing Toblerone special editions, we had
to capture the spirit of the occasion. For single
serves, packaging had to avoid any confusion
with sharing packs on-shelf.

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With a background in International Business from the London School of Economics, Susie has a breadth of both category and geographic marketing experience. Having managed brands for SABMiller, Kraft Foods and Unilever, her involvement in local, regional and global innovation projects revealed a passion for the creative translation of brand strategy into brand design.

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Michael has held senior marketing positions across multinationals such as SABMiller and Kraft Foods and was Marketing Director for Nutricia – a Danone subsidiary – driving marketing for the Middle East and North Africa. The result is a keen understanding of the required balance between strategic brand deliverables and excellent creative.

WHAT OUR CLIENTS SAY

“Chatzanderson goes beyond creativity delivering on-brand design work that strategically delivers on the business challenge. They understand the business pressures and the ecosystem so they can quickly turnaround great design work that is ready to sell into the business. For these reasons we found chatzanderson to be head and shoulders above any other agency.”

Claudia Nielsen, Diageo Head of Innovation South Africa
“I have worked with chatzanderson for over 6 years and the value added they bring to any project is nothing short of amazing. The team is both Strategically and Creatively strong. ”

Dana Khoury Eid, Marketing Director, Non-Carbonated Beverages, Pepsico MENA Region
“Brilliant, fast-paced work that gets it right first time so you don’t have to waste time and money going backwards and forwards.”

Claudia Nielsen, Diageo Head of Innovation South Africa
“Chatzanderson was the design partner on our biggest brand (Smirnoff) – supporting us on various innovations, one of which was our most successful innovation in Africa that year, smashing targets by 3000%”
Claudia Nielsen, Diageo Head of Innovation South Africa

OUR WORK PARTNERS